• by Steve McClellan  @mp_mcclellan, March 2, 2021

Ogilvy has been selected by Pernod Ricard USA to serve as the lead creative agency for Olmeca Altos Tequila, Tequila Avión, and Del Maguey. Ogilvy will coordinate a brand and integrated communications strategy for each of the tequila and mezcal brands. Responsibilities will primarily include brand strategy, advertising and personalized content development.

For Ogilvy the win follows last month’s award of the global Zippo creative, PR and social account to the agency.