Study Finds Game And Social Apps Yield 'Happiest' Ad Environments
- by Joe Mandese @mp_joemandese, March 3, 2021
Advertisers looking to reach consumers in environments where they fell happy vs. unhappy would do well to target them via mobile gaming and/or social media apps vs. those providing new and/or utilities. That's the conclusion of a recent survey conducted by AdColony.
The "Consumer Sentiment Survey" also finds different …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
