Unfamiliar Advertisers Using Consumer Location Data Deemed 'Creepiest' Marketing Tactic

Asked to rate various forms of surveillance marketing experiences as either "cool" or "creepy," consumers ranked ads being targeted to them from companies they don't know based on their location data to be the creepiest. Seventy-two percent of more than 5,000 adults from the U.S., U.K. Australia, France, Japan and …


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