Research counters a popular perception that Tesla owners are all fans of Elon Musk, the automaker’s founder and chief executive. Most say they bought one of the electric vehicles because they
like the cars, per Escalent. While some of what Tesla owners said about Musk in the survey was negative—largely related to views he has expressed on Twitter—they felt his contributions to
the firm and to their cars outweighed those negatives. A majority of non-owners viewed him as a negative.
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