PHD USA, part of Omnicom Media Group, has named Joshua Palau to the newly created role of Chief Media & Activation Officer.
Palau was previously Head of Media for Bayer North America, where he managed end-to-end marketing and media strategy, activation, and optimization for more than 15 consumer health brands.
Palau is the first big hire at PHD made by US CEO Catherine Sullivan who was tapped to lead the agency in September.
“For the past several months we have focused on realigning our offer around capabilities that are critical to unlocking growth for our clients in today’s marketplace - commerce, content and culture,” said Sullivan. “Josh exemplifies the talent and experience we’re onboarding to deliver on this offer today and keep it relevant for tomorrow.”
At Bayer Palau oversaw the implementation of a two-year digital transformation project to build an in-house media model. In this role he oversaw optimization and measurement across all media channels as well as media analytics, and the company’s approach to segmentation and targeting.
Earlier Palau served in senior marketing roles at Johnson & Johnson Consumer Products and Comcast Corporation.