Lowe's Campaign Reimagines The American Dream

Lowe’s is recognizing its 100th birthday by challenging the traditional concept of the “American Dream.”

The creative, developed with Deutsch LA and directed by Roman Coppola, features real families and their distinctly different versions of this so-called dream as the camera moves from room-to-room as a male narrator pontificates about hopes and aspirations.

The “Home to Any Possibility” ad debuts with 60- and 30-second spots as well as digital and social elements.

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