Around the Net
Microsoft Advertising Makes Static Headlines Available For Dynamic Search Ads
- Microsoft, Tuesday, March 16, 2021 2:08 AM
Advertisers can now use static headlines in their Microsoft Advertising Dynamic Search Ads (DSAs) to specify an ad title that serves up as a URL in the page feed. DSAs match user queries based on the website content. Bing’s web crawling technology develops an understanding of the page content in the domain that allows it to dynamically determine the page to match based on the query.
