• by Larissa Faw , March 18, 2021

EmblemHealth has named VMLY&R as the healthcare insurance company’s agency of record following a competitive review.

The WPP agency will partner with EmblemHealth to develop creative campaigns and integrated marketing activities across the company’s portfolio, including AdvantageCare Physicians, one of New York’s largest medical group practices, and ConnectiCare, a Connecticut-based health insurer.

Last year the company worked with gyro for the “New New York” brand advertising campaign.