Maropost, a Toronto-based firm that specializes in automating email, SMS and other channels, has acquired Neto, an Australia-based ecommerce platform, for $60 million plus considerations.
The deal combines Maropost’s ability to help brands scale their email and mobile campaigns with Neto’s capabilities in operation management and ecommerce selling, the company says.
The sale price was highlighted in the headline of the announcement, but not within the document.
There no reply at deadline to questions about how the two companies will be integrated.
Maropost’s automation platform is designed to convert prospects with targeted messages that are delivered in a timely way.
The eight year-old firm serves such brands as Mercedes Benz, BioTrust, the New York Post, Haymarket Media and Shop.com.
Neto serves over 3,000 retailers and wholesalers worldwide, Maropost adds.
Maropost CEO Ross Andrew claims that the combined firms will “provide solutions to more companies that want to grow rapidly by managing every aspect of their business from a single platform."