• by Ray Schultz , March 19, 2021

The European email vendor community saw a change this week when French company Sarbacane Group, parent of Mailify, announced the acquisition of its German competitor rapidmail. This consolidation presumably could impact U.S. brands operating in Europe.

Terms were not disclosed. But Sarbacane says this purchase will enable it to hit the €20 million revenue mark in 2021, and achieve its goal of €100 million by 2025.

In addition, Sarbacane’s turnover on the international market increases “to more than 30%, and will exceed 50% in the near future,” says Mathieu Tarnus, CEO and founder of Sarbacane Group.

Less than one year ago, Sarbacane acquired the Parisian start-up Datananas.

Mailify operates in Germany, but the acquisition will strengthen its position in the market. But it was not clear at deadline whether separate branding will be maintained.

Rapidmail, founded in 2008, has around 30 employees. It serves 15,000 SME customers, mainly in the German-speaking countries of Germany, Austria and Switzerland. 

Sarbacane and rapidmail have “very similar development models and common values,” according to Steffen Muullers and Sven Kummer, co-CEOs of rapidmail.

The investors include Kaloma Capital and IDI, and partner banks CIC Nord Ouest and Banque Populaire.