• by Larissa Faw , March 24, 2021

The Gate New York is appointing Nancy Aresu as president, replacing the retiring Beau Fraser, who will remain at the agency through the end of March to allow for a smooth transition. In her new role, Aresu will oversee a team of 50 specialists, spanning strategy, creative, digital, media and analytics.

She will partner with The Gate New York’s Chief Creative Officer David Bernstein. Aresu brings over 35 years of New York agency experience.

Before taking this role, Aresu ran the New York office of Cramer-Krasselt, where she served as executive vice president/GM for five years. Prior to this, Aresu held various management roles at large agencies, such as director of client services for Young & Rubicam Group and as executive vice president, managing director at Lowe Worldwide. In addition to her big agency experience, she spent 14 years at independent agency, Margeotes Fertitta + Partners as a partner and director of client services.