• by Larissa Faw , March 25, 2021

Children’s Healthcare of Atlanta is reminding parents that teens' medical treatment differs from adults', via the “Teens Vs. Pros” campaign. The creative, developed with Chemistry, uses the analogy of a young athlete competing against Atlanta’s top pro athletes, including Falcons’ Grady Jarrett and Braves’ Will Smith, to position the healthcare provider as the best option for children.

With a focus on the upcoming baseball and soccer seasons, the campaign launches this week across cable and OOH, followed by digital/social and radio elements the week of April 12. Later this year, the team will also launch a football component of the campaign timed to fall’s football season.

Here is a link.