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Toyota Abandons FX's Graphic "Nip/Tuck" Drama

  • LA Times, Thursday, November 10, 2005 2:09 PM
Toyota Motor Corp. has pulled all advertising from FX's popular--and sexually provocative--"Nip/Tuck," according to a letter from the giant automaker addressed to the advocacy group Parents Television Council. PTC had mounted an aggressive letter-writing campaign in which it asked the show's sponsors to drop their support because "Nip/Tuck" was fueled by too much sex and violence. According to PTC's executive director, his group has successfully persuaded "dozens" of advertisers to abandon "Nip/Tuck" since its debut in 2003. A Toyota spokesperson, speaking to the Los Angeles Times, said the decision to drop the popular FX program was based on several factors, including content, and was part of a broader evaluation of how and where Toyota advertises. The president of public relations for FX told the Times that "Nip/Tuck" is "sold out for the season at one of the highest advertiser rates in all of cable."

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