• by Ray Schultz , March 31, 2021

Spotler, a UK-based provider of B2B marketing automation software, has introduced a product that it says can help brands build effective email marketing campaigns. 

The new email software allows firms to send personalized email campaigns, manage mailing lists, and use pre-built email templates.

In addition, it enables brands to “email purchased data and utilize data providers to generate more outbound leads,” a company spokesperson says. 

The firm says emailing third-party data can be effective in reaching interested buyers. And it adds that it follows the best practices recommended by the the Institute of Direct Marketing and the Data & Marketing Association (DMA). 

The new software also allows tracking of deliverability, open rates and click-throughs, the company adds.

The new templates include some for-email newsletters and others for promotional emails.

Spotler, until recently known as Communigator, was founded in 2005. It provides AI-powered inbound and outbound lead-generation software as a service.