BBH Entertainment, the content development arm of BBH LA is partnering with Samsung, Hulu, and Westbrook Media to execute what it’s calling a first-of-its-kind mobile photography reality competition series, Exposure.
The series, streaming in April on Hulu, follows photographers as they complete weekly challenges using Samsung Galaxy S21 Ultra 5G cameras. The tasks are designed to showcase the array of photographic features on the phone.
William Swann, Head of Entertainment, BBH said, “The Galaxy S21 Ultra 5G inspired us to create Exposure as a competition series that anyone with a smartphone would enjoy.” He added that “it also allowed us to showcase how mobile photography has democratized the photography genre. We know the Hulu audience will be floored by the photography the artists created, and that they will be able to take away tips and tricks for their own photography journeys.”
Samsung vice president of mobile marketing Janet Lee added, “Our goal in creating the show is to take an innovative, engaging and much more compelling approach to communicating our camera technology and we’re excited to see how creators will use the Galaxy S21 Ultra 5G in new and interesting ways. We hope Exposure inspires viewers to try something new with the camera they have in their pocket.”