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Most Trusted Name In News: Public Broadcasting

Not happy with Fox News? MSNBC? CBS News? You're not alone. A Harris telephone survey has found that 61 percent of the general public generally trusted news on PBS and NPR, making the non-commercial outlets the most trusted source for news, according to Harris' respondents. No other news source, electronic or print, scored as well in the survey, commissioned by the Public Relations Society of America. However, several newspapers--The Washington Post, The New York Times, The Wall Street Journal--were trusted by 56 percent of those polled. Only 53 percent of those reached by phone said they trusted what they hear on commercial or cable broadcast stations. Toward the bottom of the "trust" rankings were conservative radio talk-show hosts (35 percent) and liberal talk-show hosts (31 percent). Least trusted of all: Advertising executives, who scored only 25 percent.

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