Responding to a charge by AIM TV, a producer of programming for U.S.-born Latinos, that its sampling method fails to properly account for Hispanic viewers, Nielsen Media Research has stoutly
defended its practices. Jack Loftus, senior vice president of communications for Nielsen, said that "there is no credible research that we're aware of that indicates that country of origin is a
better predictor of TV viewing behavior than language spoken in the home." Further, he said that comments made about Nielsen by AIM TV's CEO were "dead wrong," and he accused the executive, Robert
Rose, of staking out his position "just to sastify his own commercial interests."
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