• Folio:, Friday, November 11, 2005 1:46 PM

Folio: magazine's Web site reports that Playboy Enterprises has purchased an "online distribution company" called ICS for $12 million. The acquisition, says Playboy PR vice president Jay Nesheim, is intended to "expand online revenues through bolt-on acquisitions in that space." Folio: also notes that Playboy magazine is off in net revenues for the nine months ending September 30. Revenues this year were $67.5 million compared to $74.8 million the same period a year ago. The men's magazine on which the company was founded by Hugh Hefner, who remains in charge, has been struggling for years and, for the most part, has resisted any significant editorial freshening.

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