Razorfish is helping the San Francisco Museum of Modern Art (SFMOMA) transform Art Bash, its biggest annual fundraiser, for the post-pandemic world.
Normally this much-anticipated gala is exclusive to high-end donors and covered in society columns. This year, however, under interim CMO Jill Lynch and agency partner Razorfish, Art Bash will be reimagined as a free four-day interactive event series.
Razorfish is responsible for the concept, design, technical development and implementation of the visual identity of the event’s platform.
This platform, available at artbash.sfmoma.org, will house and host four days of virtual programming, including Virgil Abloh (Off-White founder/Louis Vuitton men’s artistic director), as well as activities including a dance party with live musical guest Tycho.
Both Razorfish and SFMOMA approached this year’s event by “celebrating the provocation inherent to the creation of art,” says Deborah Blevins, Managing Director – West Region at Razorfish. “We turned the unique challenges of the year into an opportunity to move the spirit of Art Bash beyond the walls of the museum and into the surrounding community. Through the power of digital, we’ll be able to scale the Art Bash experience to more people than ever, expanding access to world-class contemporary artists.”
This is the first public-facing work from Razorfish for SFMOMA since the agency landed the account via a competitive RFP last fall. Razorfish be collaborating with SFMOMA on a variety of other initiatives to better help museum officials use digital to connect with supporters, new audiences, and the cultural community at-large in more innovative ways.