IPG/Verizon Find Why People Interact With Ads
- by Joe Mandese @mp_joemandese, April 12, 2021
The killer app for interactive ads appears to be that they simply stand out, are good at generating attention, and make people curious enough to move on to the next stage and actually interact with them. That is the finding of a national survey conducted by IPG Mediabrands Magna and …
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