IAS: Adult Content, Hate Speech Drove Higher Levels Of Brand Risk During Second Half Of 2020
- by Joe Mandese @mp_joemandese, April 19, 2021
The share of desktop video ad impressions deemed risky
soared 22% during the second half of 2020, according to the latest edition of Integral Ad Science's (IAS) "Media Quality Report."
The report, which factors the risk to brands based on the web pages their video ads appears on, …
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