Facebook Is Main Source Of Vaccine Misinformation For Latinx Consumers

Facebook is the main driver of misinformation on COVID-19 vaccines in the Latinx community, according to a study by Change Research. 

Of the 37% of Latinx consumers who have seen such material, 49% cite Facebook as the source. And 39% say they first saw it on local news. 

Such material makes them think the COVID-19 vaccine isn't safe. 

Moreover, 20% of the Latinx respondents have had wrong or harmful information shared with them, with Facebook being the source for 53% and messaging apps for 44%.

This varies by language. Among those whose primary language spoken at home is English, Facebook is the most cited source of wrong or harmful information for 59%. 

Messaging apps are the primary source of misinformation for 66% of those who primarily speak Spanish at home.   

In addition, 49% of the Latinx respondents say COVID misinformation is a very serious problem, and 29% agree the issue is somewhat serious. 



But 51% fear the vaccine will not be safe, and that rises to 67% for those whose primary language at home is Spanish.

The impact of this: 27% say they will not take the vaccine, and 24% are not sure if they will. Among the latter, 72% know someone at home or in the community who is unwilling to take the vaccine because they believe it will be harmful to them.

In addition, 78% are under 50, 24% have a high-school education at most, 14% have a college degree and 46% either speak both English and Spanish, or only Spanish, at home. 

Change Research surveyed 1,896 voters, including 947 Latinx voters, from March 19-25.
2 comments about "Facebook Is Main Source Of Vaccine Misinformation For Latinx Consumers".
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  1. Dane Claussen from Nonprofit Sector News, April 23, 2021 at 7:39 p.m.

    How about not running a stereotypical photo of a Latino young man in a tank top?
    Don't Latino men, say, own shirts?

  2. John Grono from GAP Research, April 23, 2021 at 8:51 p.m.

    Dane, I've got a suggestion.   How about we have a Latino young man in a tank top, another in a shirt, another in a t-shirt, another in a suit, another with a jacket on, another bare chested ... and so on, and so on ... so as to be 100% inclusive.

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