CPB Rounds Out New Leadership Team

Following last week’s announcement that GSD&M’s Marianne Malina will serve as Global CEO, CPB is revealing its new senior leadership team with Abbie Baehr joining as Chief Strategy Officer and Danielle Tarris as Head of Production.

Baehr most recently served as Momentum Worldwide’s SVP Director of Strategy where she oversaw strategic development across North America and co-led the esports/gaming practice. Tarris is best known for her work on Samsung’s famous “Fanboys” campaign at 72andSunny, which included the brand’s first-ever Super Bowl spot.

Additionally, the agency has established the role of Head of Creative Diversity, to be filled by longtime CPB creative director Jason Pierce.

Rounding out the leadership team are recently hired Chief Creative Officer, Jorge Calleja, managing director and 18-year CPB veteran, Ryan Skubic and Jacqueline Redmond, a brand leader who was recently promoted to director of account management.

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"What distinguishes this group and the talent being assembled at CPB today is a deep entrepreneurial streak and a commitment to questioning all assumptions -- in the industry, within our walls, and on behalf of our clients,” said Malina. “Collectively, we’re going to do what CPB does best: lead by example.”

At the same time, the agency continues to strengthen its creative and strategic ranks. Vicente Cortina joins CPB as strategy director from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer brand in LATAM.  Dana Angelo, creative director, comes to CPB from Sid Lee where she worked on multiple brands and entertainment titles, including The North Face. And associate creative directors, Jorge González and Agustín Acosta are a Uruguayan team who have spent most of their 14-year careers working together, first in Uruguay before moving to Brazil to work at Leo Burnett, Grey, Ogilvy and MullenLowe for clients including Unilever, P&G, Ab-InBev, Renault, Fiat, Philips, HSBC and Subway.

 

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