Interpublic media agency Mediahub has been awarded media duties for Crown Media Family Networks, the Hallmark Cards Inc. unit that operates The Hallmark Channel and several other cable networks.
The Hallmark Channel made headlines in December 2019 when it pulled ads from wedding planning firm Zola that depicted same-sex wedding celebrations. The pulled ads showed lesbian couples kissing.
That decision came after protests from One Million Moms, a conservative group that claims to “fight against indecency in the media.”
But the backlash was immense, and the channel soon apologized for pulling the ads and reversed policy. Longtime Hallmark CEO Bill Abbott left shortly after the contretemps.
Hallmark spent about $13 million on measured media last year according to Kantar.
A Crown Media spokesperson confirmed Mediahub’s appointment. The agency deferred queries to its new client. New York-based Noble People had previously handled the assignment.