Buy-Type Data Reveals Network Ad Recovery, Unit Rates Rebounding Too
- by Joe Mandese @mp_joemandese, April 30, 2021
A Standard Media Index analysis of national TV ad spending by type of media buy -- upfront, scatter and
direct response -- reveals a pattern of recovery from the COVID-19 pandemic-related advertising recession of 2020.
While the national TV advertising market collapsed in the second quarter like many other media …
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