MDC Partners has announced new partnerships with a handful of Latin America agencies including, Anchor Worldwide, Grupo Garnier and The Lab to extend its reach in the region.
These recognized content and media span Aruba, Costa Rica, Columbia, Curacao, Mexico, Nicaragua, Panama, Spain and the U.S., a significant expansion from the network’s current Latin American presence solely in Brazil.
As part of the partnership agreements Anchor Worldwide, Grupo Garnier and The Lab will have access to MDC and Stagwell’s full suite of capabilities and will establish co-located teams across the globe.
MDC is also maximizing its relationship with the proposed merger from the Stagwell Group to leverage Locate, a proprietary communications tool to connect technologists, creatives and clients across the globe on a single, real-time platform.
In addition to Latin America, to date, the MDC global affiliate program has established a presence inthe Middle East, Eastern Europe, Taiwan, Mainland China, HongKong, Indiaand Russia, with the goal of 50 affiliates across the globe by the end of 2021.
“The expansion into Latin America with these impressive like-minded affiliates broadens our reach to better serve global clients,” said Mark Penn, Chairman and CEO of MDC Partners. “I personally worked across Latin America for decades and am thrilled to be establishing MDC across this growing and important region in such a significant way.”