Ad Execs: Podcasts Ad Spending Poised To Surge

Podcasts are poised for a surge in ad spending, according to a study of "advertiser confidence" based on various mobile ad formats, fielded by Advertiser Perceptions in December 2020.

The study, which surveyed 252 mobile advertisers and agency media buyers, found podcasts have a net positive index of 56 (the …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.

Next story loading loading..

Discover Our Publications