Porsche, Google Among Brands Embracing 'Star Wars Day'

May 4, otherwise known as #MayThe4thBeWithYou or “Star Wars Day,” has attracted a bevy of brands this year across categories. 

Even Google is getting in on the action. Searching for "Star Wars Day" results in movie-themed confetti falling from the top of the computer screen. 



Porsche’s Twitter post includes images of its Taycan Cross Turismo and Taycan Turbo along with quotes from Luke Sykwalker and Darth Vader.

Several brands are simply using the “holiday” to post a fun brand photo that aligns with some element from "Star Wars," along with the hashtag #MayThe4thBeWithYou.

The U.S. Navy has a drawing of Baby Yoda wearing a U.S. Navy uniform. 

Major League Baseball has a video post showing the featured sluggers using light sabers instead of bats. 

The travel category seems to be most on top of the day, with social media posts from Spirit Airlines, Expedia, United Airlines and Ryan Air.

“New Routes Awaken” starts Spirit Airlines’ Star Wars Day homage to the legendary series and its iconic opening crawl. The airline is highlighting its newest destinations: Louisville, Milwaukee, Pensacola, Puerto Vallarta and St. Louis.

Robots are a big deal in the "Star Wars" franchise, and Intel is using the day to highlight how neuromorphic technologies and AI with EQ are changing the game in robotics.

On Instagram, Expedia features images of Walt Disney World’s Star Wars: Galaxy’s Edge theme park area. 

United Airlines shows off two of its "Star Wars"-themed planes and asks fans to like the tweet for the light side and retweet for the dark side. 

Ryan Air posted a tweet of marshallers using light sabers in place of the illuminated or red beacons they are often seen wielding near the external gates where planes are parked.

Even tourist destinations like Chicago’s Shedd Aquarium got in on the fun, posting a video of penguins with the copy: “These aren't the droids you're looking for...but they ARE the birds you're looking for.”

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