Omincom Group's DDB Worldwide, New York, has promoted Matt Freeman to the newly created post of worldwide CEO, Tribal DDB Worldwide. Freeman had served as CEO of Tribal DDB North America, and was the
founding partner and chief creative officer of DDB Digital in the U.S., one of the six companies that combined to form Tribal DDB Worldwide in 2000. In his new role, Freeman is expected to represent
Tribal globally and regionally, as well as to the advertising industry, in the press and at new business pitches.