TBWA\Worldwide Appoints Conrad Head Of Innovation TBWA\Asia

Tessa Conrad, global director of operations, TBWA\Worldwide has been appointed to the role of head of innovation, TBWA\Asia. She is relocating from New York to Singapore for the new role.

Conrad is tasked with accelerating the collective’s innovation strategy across the region for client partners and the agency's offices in the region.   

She began her TBWA career in Hong Kong where she worked on a variety of clients and projects including evolving TBWA’s 25-year-old Disruption methodology with the launch of Disruption LIVE (D LIVE), a platform designed to drive a deeper connection with changing shifts in culture and how these shifts impact clients’ businesses. D LIVE was scaled across the entire TBWA global collective in 2015.



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