• by Steve McClellan  @mp_mcclellan, May 9, 2021

Hyundai Motor America has awarded minority- and female-owned Culture Brands with a multiyear contract to serve as its African American marketing agency of record. The award follows a competitive pitch.

Work will begin later this month the launch of the 2022 Tucson.

Culture Brands, based in Hyattsville, MD, will collaborate with Hyundai to develop African American marketing strategies, create new vehicle campaigns, provide experiential and social media strategy, and consult on media buying decisions. In addition to the Tucson campaign, Culture Brands will support future model and electric hybrid sub-brand launches, as well as Hyundai Hope On Wheels activities in 2021.