Former MullenLowe Profero Chairman Joins Project X Board

by Steve McClellan @mp_mcclellan, May 10, 2021

OOH agency Project X has added Aaron Reitkopf to its Board of Directors.

Reitkopf is currently a Senior Advisor to IPG on Open Architecture and serves on several other company boards, both for-profit and non-profit. He has served as the Global Chairman of MullenLowe Profero, and led the acquisition and sale of several other marketing entities.

CEO John Laramie said Reitkopf's experience and relationships within the advertising industry "will be paramount to the continued growth and scale of Project X and help us accelerate our mission to modernize the outdoor advertising industry."

The announcement follows the agency's recent rebranding and unveiling of a new suite of client tools.

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