Mojo Supermarket Wins Truth Initiative Account

Truth Initiative, the anti-smoking advocacy group, is naming Mojo Supermarket as its new creative partner and agency of record following a review. 72andSunny previously held the business. 

“The vaping epidemic is a serious threat to young people everywhere and it’s a challenge that requires game-changing solutions," said Eric Asche, Chief Marketing and Strategy Officer of Truth Initiative. “Mojo Supermarket has experience creating ideas around cultural issues and are passionate about making a positive impact on the lives of young people.” 
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