Starting in the late first quarter and into the second quarter, Shoe Carnival began seeing “a much more diverse consumer coming out” and “a much greater expansion” of consumer
interest in categories that suffered during COVID-19,"
says Cliff Sifford, Shoe Carnival’s vice chairman and chief executive officer. “There’s a lot
of weddings going on right now,” he says. “Not all the categories [are] back, but we’re definitely seeing that movement to buy goods that, frankly, [the consumer]
hadn’t bought for 14 months.”
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