The Incredible Shrinking Madison Avenue Media-Buying Clout
- by Joe Mandese @mp_joemandese, May 21, 2021
Madison Avenue's biggest media buyers saw their total media billings volume erode in 2020, but not at the rate of the overall marketplace, making the U.S.'s "Big 3" -- Publicis Media, GroupM and Omnicom Media Group -- bigger fish in a shrinking pond.
While the 29 U.S. media agencies analyzed …
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