• by Steve McClellan  @mp_mcclellan, May 25, 2021

Global health technology company Royal Philips has selected Omnicom Group to be its global integrated creative, media and communications agency. The arrangement is subject to the signing of a final contract. 

The client spent $190 million on measured media last year, according to agency research firm COMvergence.

Philips will work with a bespoke cross-agency team at the holding company led by TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications, alongside talent and capabilities from Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG).

FleishmanHillard and Ketchum have had a 10-year relationship with Philips, and the new agreement marks a major expansion of that relationship across Omnicom.

Philips’ portfolio in health technology includes diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as consumer health and home care products and solutions.

“As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences,” stated Lorraine Barber-Miller, Chief Marketing and E-Commerce Officer at Philips.