• by Steve McClellan  @mp_mcclellan, June 1, 2021

Renault is out with a launch campaign for the Renault Arkana hybrid vehicle. Developed by Publicis Conseil, it’s called “Hybrid By Nature.”

The anchor film focuses on the “hybrid” nature of humans—multifaceted personalities with feelings and passions that are often different and contradictory.

The campaign also illustrates how the Arkana is hybrid in more ways than one. “From its engine, its design, Renault Arkana is a true chameleon. A unique mix between thermal and electric, between SUV and sportiness, between driving sensations and interior space, Renault Arkana is hybrid by nature.”