• by Ray Schultz , June 1, 2021

Outside Interactive Inc., creator of lifestyle content for outdoor enthusiasts, has bundled all of its brands into a single membership offering: Outside+.  

The company, which claims to reach 70 million consumers per month, is moving its premium content and training into what it calls a “holistic ecosystem”of active lifestyle resources. The new package replaces its Active Pass program.  

For $99 per year, subscribers will receive unlimited digital access and a personalized feed for over 20 publications, including Backpacker, Beta, Clean Eating, Climbing, Outside, Oxygen, SKI, Trail Runner, Triathlete, VeloNews, Women’s Running, Peloton and Yoga Journal. They will benefit from single sign-on authentication across all titles.  

In addition, they will soon be able to enjoy Outside TV and Outside Online and order gear from Cairn gear box subscriptions. 

Also, members will receive the monthly Outside magazine for a year, and an annual subscription to any of the print publications listed in Outside+.  

In another attraction, member-exclusive content is ad-free.  

Moreover, the subscribers will receive personalized feeds of gear suggestions, how-tos, training regimens, recipes, meal plans, and trip/ride/hike/flow input.  

They also will get discounts and freebies for film tours, cycling events and endurance races, and access to navigation, offline maps, and route planning from Gaia GPS. 

The goal is to fuel healthy life pursuits by putting “active lifestyle participants at the core of the experience,” states Robin Thurston, Outside CEO. 

Thurston contends an active lifestyle “is heavily reliant on digital tools and 24/7 data tracking at all stages – from sleep and workouts to content and nutrition.”