CBS Puts 'CSI: Miami' Twist Online

Following next Monday night's broadcast of "CSI: Miami," CBS will lure viewers to CBS.com to watch an original bonus scene, featuring a plot twist that will not be revealed to television viewers until later in the season, CBS said Tuesday. The General Motors' Hummer brand of trucks is the exclusive sponsor of the bonus scene page, and will actually appear in the bonus scene, which is approximately two minutes.

All through "CSI: Miami"'s last three seasons as well as the current season, GM's hummer has been a prominent online and television sponsor, and has featured throughout as the "official crime scene vehicle."

Other bonus material produced by CBS.com includes footage from recent behind-the-scenes footage, and interviews with cast and crew members.

Nearly all of CBS's advertisers are looking into online options, according to Linda René, CBS's senior vice president of prime-time sales. "This is a relatively customized deal with Hummer, but we have online extensions for many of our television partners," said René.

CBS has recently been conducting similar tests with its prime-time content online. In early November, CBS agreed to make three entire episodes of its sci-fi series "Threshold" available at CBS.com for three days each.

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