In the wake of a series of attacks on Jews across the U.S., JewBelong, a nonprofit dedicated to explaining Jewish traditions to gentiles has launched a new campaign to combat antisemitism in New York.
The OOH campaign, dubbed “JewBelong or JewBeGone,” is scheduled to run through July in high-traffic locations, including PATH commuter trains and Times Square.
The launch ad, running on 750 billboards and posters in Manhattan reads: “Here’s an idea: Let’s ask everyone who’s wondering if antisemitism is real to wear a yarmulke for a week and then report back.”
According to the group, the objective is to “elevate awareness about the rampant recent antisemitism and to encourage dialogue, support and community awareness.”
As part of its battle against antisemitism, JewBelong also announced the Jewish Partisan Prize to recognize influencers who are standing up against antisemitism on Instagram and other social-media platforms.