• by Steve McClellan  @mp_mcclellan, June 8, 2021

Omnicom commerce and communications agency TracyLocke has appointed Tina Manikas to the new role of U.S. President.

Manikas is tasked with boosting the shop’s brand and driving growth by elevating the agency’s capabilities and winning new business. She will also work to strengthen ties to the broader Omnicom Commerce community.

Previously Manikas founded and led FCB/Red, the IPG network’s shopper, retail and commerce agency, where she oversaw efforts worldwide.

Manikas, a 20-plus year industry veteran, was named Advertising Woman of the Year in 2019 by the Chicago Advertising Federation. She also led the charge to create brand activation as a category at the Cannes Lions advertising festival and served as one of its first female jury presidents.

Manikas reports to TracyLocke CEO Michael Lovegrove. The agency said the two will work together “to create a shared vision for the agency’s future.”