Several IPG agencies have created a global campaign, Miley in Layers, for Magnum ice cream.
Anchoring the campaign is a Miley Cyrus virtual concert June 10. The “Miley x Magnum” live performance on YouTube will feature some of her biggest hits from her recent album "Plastic Hearts" and other songs.
The concert will be mastered in 8D audio, a technology that creates the sensation that the artist is live in the listener’s room when played through headphones.
LOLA MullenLowe Madrid orchestrated the event and MullenLowe Profero oversaw implementing the 8D audio. Golin is handling PR.