• by Steve McClellan  @mp_mcclellan, June 9, 2021

Interpublic Group has unveiled a new DEI jobs program in Detroit called the Motor City Marketing and Communications Fellowship, designed to develop diverse talent for the company’s agencies working on the General Motors account.

The agencies are working with two local schools on the effort: Wayne State University and the College for Creative Studies.

“As we create campaigns and experiences that connect with GM's diverse customer base, we also want to build inclusive agency teams that reflect these customers," said Bill Kolb, Chairman and CEO of McCann Worldgroup.

Different from an internship, the two-year fellowship program provides experience across multiple disciplines and expertise, giving recruits a chance to understand the full spectrum of communications, marketing, creative, experiential and relationship marketing that bring the automaker’s campaigns to life.

The participating agencies include Weber Shandwick, MRM, McCann, Jack Morton Worldwide and Commonwealth//McCann.