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Victoria's Secret Aims To Redefine Itself Post-Angels

Victoria’s Secret is foregoing the use of “angels” in a new rebranding effort. “In place of the angels are seven women famous for their achievements and not their proportions,” per The New York Times. “They will be spearheading what may be the most extreme and unabashed attempt at a brand turnaround in recent memory: an effort to redefine the version of “sexy” that Victoria’s Secret represents (and sells) to the masses.”

Read the whole story at The New York Times »

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