More than eight out of 10 holiday shoppers--83 percent--said they would shop for holiday gifts online, and a similar number, 80 percent, said they are likely to purchase gifts online from small
businesses, said a survey commissioned by Yahoo! Small Business and conducted by Harris Interactive. Nearly a third--30 percent--of holiday shoppers polled said they will do at least half of their
holiday shopping online. In addition, nearly two-thirds of holiday shoppers--63 percent--said online specialty or 'niche' retailers are the "best places" to shop for unusual or hard-to-find gifts. The
nationwide survey of 1,813 U.S. online adults who plan to do holiday gift shopping was conducted in late October.