Eight in 10 Will Shop Online For Holidays

  • November 17, 2005
More than eight out of 10 holiday shoppers--83 percent--said they would shop for holiday gifts online, and a similar number, 80 percent, said they are likely to purchase gifts online from small businesses, said a survey commissioned by Yahoo! Small Business and conducted by Harris Interactive. Nearly a third--30 percent--of holiday shoppers polled said they will do at least half of their holiday shopping online. In addition, nearly two-thirds of holiday shoppers--63 percent--said online specialty or 'niche' retailers are the "best places" to shop for unusual or hard-to-find gifts. The nationwide survey of 1,813 U.S. online adults who plan to do holiday gift shopping was conducted in late October.
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