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Online Newspaper Readership Jumps In October

  • AFP, Thursday, November 17, 2005 11:32 AM
There's no question the swell of negativity will continue to wash over the newspaper industry, but the fact that many readers are simply migrating from print to online often fails to make headlines. According to Nielsen/NetRatings, the online editions of newspapers have just posted an 11 percent rise in readership this October, totaling 39.3 million unique visits to newspaper sites. This translates to one in four of those using the Web in the U.S. The most popular site was The New York Times, drawing 11.4 million hits, followed by USA Today, the Wall Street Journal, and the Los Angeles Times. Even so, the Nielsen study says that 71 percent of readers still prefer their daily news on paper--but one wonders how many people under 25 were included in the survey.

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