• by Steve McClellan  @mp_mcclellan, June 24, 2021

After a competitive review, home furnishings retailer Ashley HomeStore has appointed Kettle, part of Stagwell’s Code and Theory, its lead creative agency.

The agency is tasked with modernizing the brand's approach to connecting with current audiences and reaching new and younger demographics.

The selection comes as Ashley HomeStore is embarking on a brand repositioning that will be supported by a Kettle-created integrated campaign designed to connect the Ashley HomeStore experience across all of the brand's touchpoints in the fourth quarter of 2021.

The privately-held company had revenues of about $6.4 billion in fiscal 2020 and spent an estimated $118 million on measured media last year according to COMvergence. Empower remains the company's media AOR.