Fox’s free, ad-supported streamer Tubi hopes to draw younger viewers to its lineup of “nostalgic” shows by staging a live “reunion” event on TikTok, their go-to short-form video platform.
The hour-long event, set for June 30, will be hosted by TikTok creator Brittany Broski, with appearances by celebrities from ‘90s and ‘00s shows, including Marlon Wayans (“White Chicks”), Paris Hilton (“The Simple Life”), Fran Drescher (“The Nanny”), Joey Lawrence (“Hit List”) and Lacey Chabert (“Party of Five”).
Popular TikTok creators, including Suede Brooks, Zach Lugo, Chunkysdead, Tre Clements, Wisdom Kaye and Rodney Lee, will also participate.
In addition to trivia challenges, the event will offer content like Wayans presenting acting challenges and Hilton shown at a retro runway show.
Tubi will release a pre-event promotional TikTok videos featuring Wayans, Drescher, Hilton, Lawrence and James Van Der Beek of “Dawson’s Creek.”
Some show them reacting to “clapbacks,” and others have them posing next to images of how they looked during their TV shows. (Van Der Beek example above.)
In addition, TikTok users will be prompted to participate in two hashtag challenges. #AsSceneOnTubi will highlight well-known one liners from popular shows available on the streamer. #TubiTaughtMe asks users to recreate nostalgic looks from their favorite shows.
Some of the user-generated content will be featured in the live special.