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New Marketing Boss At Pepsi

  • Brandweek, Thursday, November 17, 2005 1:30 PM
The marketing brains behind the influential launch of PepsiCo.'s Mountain Dew Code Red brand has been named chief marketing officer of Pepsi-Cola North America. The company named Cie Nicholson to the post only days after promoting her predecessor, Dave Burwick, now president of Pepsi-QTG (Quaker Tropicana Gatorade), Canada. Nicholson joined the company in 1997 and steadily rose through the ranks. Her work on Mountain Dew Code Red led to her being named a Marketer of the Year in 2002 by Brandweek. Nicholson also launched the marketer's Sierra brand and since 2004, she has helped build the company's non-carbonated portfolio as vice president of that category. Nicholson and will report directly to Pepsi-Cola North America President and CEO Dawn Hudson.

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