Interpublic Group’s FCB won the agency Network of the Year title at the Cannes Lions festival, a first for the network.
FCB accumulated 80 Lions, including two Titanium, five Grand Prix, 15 Gold, 26 Silver and 32 Bronze.
The award capped a big week for FCB that included capturing Healthcare Network of the Year for FCB Health Network and Healthcare Agency of the Year for AREA 23.
“FCB’s historic showing this year can be attributed to the creative leaders who comprise our global network,” said FCB Worldwide Chief Executive Officer Carter Murray. “It’s also a testament to Global Chief Creative Officer Susan Credle’s creative vision.”
FCB Chicago’s “Boards of Change” on behalf of the City of Chicago and FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev achieved Titanium glory – an honor given to game-changing work that breaks new ground – on the final day of the festival. “Boards of Change” won 14 Lions total, including a Grand Prix. “Contract for Change” garnered 9 wins during the Festival, also including a Grand Prix.
WPP's Ogilvy and Omnicom's BBDO Worldwide placed second and third respectively in the competition for the Network of the Year title.